Following the Papal visit, the Israeli Tourism Ministry has announced that it is launching comprehensive marketing activities via the Israel Government Tourist Offices overseas to promote Christian tourism to Israel.

The Israel Government Tourist Offices, located around the world, have been working with target audiences and leading tourism bodies in target countries and will launch focused marketing campaigns within the next few weeks.

They will act in accordance with the various market activities, including conventions on the theme of pilgrimage travel; launching focused itinerary suggestions; hosting opinion makers in the Christian world; and launching complementary public relations activities.

A special Israel Tourism Ministry camera crew accompanied the Pope during his recent pilgrimage.

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Over the next few days, a special film of the visit will be produced and used to augment marketing activities overseas.

Alongside these marketing activities, a Web site developed by the Tourism Ministry in honor of the Papal visit will remain online.

Israel Tourism Minister Stas Misezhnikov said: “The visit of the Pope represents a strategic anchor for Christian tourism to Israel in the coming years, and the Israel Tourism Ministry will operate in all areas to realize the great potential in this type of tourism.”

Three million tourists visited Israel in 2008 (a record year), of whom over 1 million were Christian.

David Bedein can be reached at dbedein@israelbehindthenews.com

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David Bedein
David Bedein
David Bedein is an MSW community organizer and an investigative journalist.   In 1987, Bedein established the Israel Resource News Agency at Beit Agron to accompany foreign journalists in their coverage of Israel, to balance the media lobbies established by the PLO and their allies.   Mr. Bedein has reported for news outlets such as CNN Radio, Makor Rishon, Philadelphia Inquirer, Los Angeles Times, BBC and The Jerusalem Post, For four years, Mr. Bedein acted as the Middle East correspondent for The Philadelphia Bulletin, writing 1,062 articles until the newspaper ceased operation in 2010. Bedein has covered breaking Middle East negotiations in Oslo, Ottawa, Shepherdstown, The Wye Plantation, Annapolis, Geneva, Nicosia, Washington, D.C., London, Bonn, and Vienna. Bedein has overseen investigative studies of the Palestinian Authority, the Expulsion Process from Gush Katif and Samaria, The Peres Center for Peace, Peace Now, The International Center for Economic Cooperation of Yossi Beilin, the ISM, Adalah, and the New Israel Fund.   Since 2005, Bedein has also served as Director of the Center for Near East Policy Research.   A focus of the center's investigations is The United Nations Relief and Works Agency for Palestine Refugees in the Near East (UNRWA). In that context, Bedein authored Roadblock to Peace: How the UN Perpetuates the Arab-Israeli Conflict - UNRWA Policies Reconsidered, which caps Bedein's 28 years of investigations of UNRWA. The Center for Near East Policy Research has been instrumental in reaching elected officials, decision makers and journalists, commissioning studies, reports, news stories and films. In 2009, the center began decided to produce short movies, in addition to monographs, to film every aspect of UNRWA education in a clear and cogent fashion.   The center has so far produced seven short documentary pieces n UNRWA which have received international acclaim and recognition, showing how which UNRWA promotes anti-Semitism and incitement to violence in their education'   In sum, Bedein has pioneered The UNRWA Reform Initiative, a strategy which calls for donor nations to insist on reasonable reforms of UNRWA. Bedein and his team of experts provide timely briefings to members to legislative bodies world wide, bringing the results of his investigations to donor nations, while demanding reforms based on transparency, refugee resettlement and the demand that terrorists be removed from the UNRWA schools and UNRWA payroll.   Bedein's work can be found at: www.IsraelBehindTheNews.com and www.cfnepr.com. A new site,unrwa-monitor.com, will be launched very soon.

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