The Dead Sea Dead Sea Museum, an art museum to be built in Arad, has launched its first NFT collection of sea photos. The project was led by environmental and artistic activist Noam Bedein, founder of  the Dead Sea Dead Sea Revival Project.

The collection of 100 selected images, called Genesis NFT, highlights the beauty that “disappears from  the Dead Sea to raise environmental awareness about the world wonder,” according to a statement from the museum.

Via OpenSea

Bedein is the first to document the site of the Dead Sea World Heritage by boat only and has a database of more than 25.000 photos from the last six years. The images show a rarely seen side of the lowest point on earth.

The auction of these NFTs took place on March 22, in line with World Water Day. All proceeds from the sale will be used for museum planning and for legal and legislative efforts to restore  Dead Sea water.

Images from the collection can be seen here.