Who, or what, defines Israel, and why does it matter? If deeply concerning trends continue in the United States, research and ample anecdotal evidence indicate that those succeeding in affecting views toward Israel are the very people who attack it as a racist, discriminatory occupier lacking any moral or political legitimacy. Noble attempts to brand Israel as a high-tech haven (“start-up nation”) notwithstanding, Israel is increasingly being effectively defined by foes, not friends. What, if anything, can be done to reverse these deeply troubling developments?

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